UK Beauty Clinic Rating Structural Verification Index — aesthetic medicine & plastic surgery
By procedure: Rhinoplasty Breast surgery Liposuction & body contouring Hair transplant Injectables Medical weight loss

Devonshire Dermatology

Under our open methodology this clinic scores 73.4/100 on structural verification: physician certification, licences, facility and legal-entity traceability, identifier disclosure and advertising honesty.

Rank #15 of 29 ranked clinics · last checked 31 August 2026

  • Specialist-led
73.4/100
coverage 95% (threshold 75%)

Summary

Dermatology clinic offering medical, surgical and cosmetic dermatology, trading at the CQC-registered location "Dr Rowland Payne Dermatology". The founding consultant dermatologist is named with role and is found on the GMC Specialist Register for dermatology.

Axis by axis

rubric value 1–5 · ? could not verify (no points, not a negative finding) · — not applicable: this country has no register of that class · OFF official register · SEC secondary source

AxisFinding (rubric anchor)ValueSource classWeightChecked
M1 Specialist certification of the responsible physician
Found, status current; the registered specialty matches what this physician advertises.
GMC Specialist Register: dermatology, entry from 23 May 1996, matching the clinic's dermatology focus. [gmc-rp]
OFF 26 2026-08-31
M2 Identifiability of the responsible physician
Physician(s) named with role and tied to this address.
SEC 16 2026-08-31
M3 Basic medical licence
Matched by name (surname stem and given name or initial; a second identifier where the name is ambiguous).
Matched by name; the clinic does not publish the physician's GMC number. [gmc-rp]
OFF 8 2026-08-31
M4 Facility registration
Record found: name, address and status match.
CQC location "Dr Rowland Payne Dermatology", 27 Devonshire Place W1G 6JF, matches name and address; the site now trades as Devonshire Dermatology at the same address. [cqc]
OFF 10 2026-08-31
M5 Legal-entity traceability
Only a brand, without a legal form and without a responsible person. Whatever we find ourselves is shown on the profile as a fact and does not raise this cell.
[v1.3 2026-09-22: the clinic publishes neither the number nor the legal entity (audit not_published, entity name not found on the clinic pages; the entity was found by us — shown as a fact)] [cqc] [ch-rp]
OFF 8 2026-09-22
M6 Self-disclosure of identifiers
Logos without numbers.
No GMC, CQC or company registration numbers are published on the site. [site]
SEC 10 2026-08-31
M7 Advertising honesty
Systematic superlatives; systematic safety promises without an absolute; absolutes about the past (success rates, “no infection since …”, satisfaction figures, “we guarantee your satisfaction”); comparisons with surgery.
Systematic soft superlatives (“unrivalled experience”, “widely regarded as one of the UK's most respected authorities”, “centre of excellence”) without an outcome or safety guarantee. [site]
SEC 12 2026-08-31
M8 Cross-locale consistency
Could not verify — no points, counts against coverage, not a negative finding. Reason: Single language front.
Last attempt: clinic_site, 17 September 2026 — one language front; no hreflang alternates or language links The clinic site publishes one language front; nothing to compare.
? ? 5 2026-08-31
M9 Patient documents
One.
Treatment-specific risk information is published (fillers FAQ); consent documentation, aftercare, revision policy and a complaints route were not found on the pages checked. [site-fillers]
SEC 5 2026-08-31

Score ceilings

No ceiling applies. We never apply one on 'not found' alone.

Holds

No hold on this profile.

Inclusion policy

Four mechanical conditions. The first three decide whether a clinic is listed at all; the fourth decides whether it can be scored.

Identifiable: live public surface + working in-country contactverified yes [site]
Provides the service itself (not an aggregator, booking site or tour packager)verified yes [site]
In scope: the intervention is performed by a physicianverified yes [site]
Names a responsible physicianverified yes [site]

Who is responsible

Named physicians and the legal entity, as published and as matched in the registers. A missing number is a statement about disclosure, not about licensing.

PhysicianRoleRegister ID
Dr Christopher Rowland Payne [site] [gmc-rp]Consultant Dermatologist, foundernot published

Legal entity: Dr Rowland Payne Dermatology Ltd · 08081298 [cqc] [ch-rp]

Scope and procedure segments

Clinic focus: specialist (no focus adjustment) [site]

  • Rhinoplasty: verified no
  • Breast surgery: verified no
  • Liposuction & body contouring: verified no
  • Hair transplant: verified yes →
  • Injectables: verified yes →
  • Medical weight loss: verified no

Secondary findings (not scored)

What a professional society, an international directory, a hospital page or another jurisdiction’s register says, shown for information where the country’s own register is closed. These facts enter neither the score nor the coverage.

  • M5 · Legal-entity traceability SEC
    Company register entry found for Dr Rowland Payne Dermatology Ltd (08081298); the clinic's own surface names neither the entity nor the number.
    [cqc] [ch-rp]

What we could not verify

  • M8 · Cross-locale consistency — Single language front

These cells score nothing and are not negative findings. A cell on a register that is closed to machine queries is left out of the coverage calculation; the others count against it. Each one names why it is empty; an attempt that did not complete is re-run in the next collection pass. If you can point to a public source, send it.

Contact details

Websitehttps://www.devonshiredermatology.co.uk/
Phone020 3831 3881
Address27 Devonshire Place, London W1G 6JF
CityLondon

For identification only; details change — verify with the clinic directly.

Sources

IDSourceClassWhat it supportsAccessed
sitehttps://www.devonshiredermatology.co.uk/clinic's own siteidentifiability, address, phone, treatment menu, superlative claims31 August 2026
site-fillershttps://www.devonshiredermatology.co.uk/treatments/cosmetic-dermato…clinic's own siterisk disclosure (FAQ)31 August 2026
gmc-rphttps://www.gmc-uk.org/registrants/2404912official registerspecialist certification, medical licence, fitness-to-practise history for Dr Christopher Rowland Payne31 August 2026
cqchttps://www.cqc.org.uk/location/1-2496746910official registerfacility registration (CQC care directory)31 August 2026
ch-rphttps://find-and-update.company-information.service.gov.uk/company/…official registerlegal entity, registration number, active status31 August 2026

Change history

DateChange
22 September 2026axes.M5: 5 → 2 (Methodology v1.3 (owner rulings 2026-09-22) — § F rule 6 — the clinic publishes neither the number nor the legal entity (audit not_published, entity name not found on the clinic pages; the entity was found by us — shown as a fact))
31 August 2026Initial collection.

Correction or right of reply

Corrections are applied with a source link and logged publicly. A clinic statement without a source is published next to the data; the score does not change.

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